Alessandro Scarfiglieri was recently interveiwed by TheCelebrity.Online Magazine and below is the Q&A session we had with him.
Alessandro Scarfiglieri As Cover Story Interview – September 2026 Magazine Edition
How do you introduce yourself?
My name is Alessandro Scarfiglieri. I am an entrepreneur, but today I prefer to describe myself above all as a publisher with a vision. I created In Italy from a simple belief: Italy is probably one of the most loved countries in the world, yet paradoxically, sometimes we Italians ourselves forget just how extraordinary it truly is. This is where my mission comes from: to make Italians fall in love with Italy again, while showing the world a country that is not only about monuments, fashion, art and beauty, but above all about people. I am fascinated by real stories: the entrepreneur who takes risks, the artisan who preserves a craft, the young person pursuing a dream, the family carrying on a tradition. This is the Italy I want to tell the world about.
What hardships have you gone through in your journey?
Many. And I believe it would be unrealistic to say otherwise. Being an entrepreneur means living with risk, taking responsibility and making decisions that others may not always understand. I have made mistakes, experienced disappointments and, at times, placed my trust in the wrong people. But difficulties have given me something valuable: they have taught me to recognize what truly matters. Today, I don’t necessarily consider falling down a defeat. The real defeat is losing the courage to stand up and start again.
What do people usually not know about you?
Probably that behind a very strong personality there is an extremely sensitive person. I am moved much more easily than people might imagine. I am deeply attached to family, affection, friendship and, above all, loyalty. I can forget a mistake, I can forgive a weakness, but I find it much harder to accept a lack of loyalty. And there is something else that perhaps few people imagine: despite everything I have built and everything I still want to achieve, I continue to have a great capacity to dream. It is a part of myself that I never want to lose.
What sets you apart from other people?
I don’t know whether I am different from others, and perhaps that is not for me to say. What I do know is that I find it very difficult to simply be a spectator. When I truly believe in something, I feel the need to participate, build, change and improve. I have always been uncomfortable with the phrase: “This is how it has always been done.” I like imagining what does not yet exist and trying to build it. Sometimes it works, sometimes it doesn’t. But I would rather have tried to create something than simply follow a path built by someone else.
What are your upcoming projects?
The project I am currently investing most of my energy in is In Italy. We are working on new formats, interviews, video productions and Salotto in Italy, but above all, we are building a new phase of the project. I want In Italy to grow beyond Italy’s borders. Made in Italy is recognized all over the world, but I believe there is still an enormous heritage of Italian people, companies, territories and stories that the world does not know well enough. My ambition is to help bring those stories to an international audience. I prefer not to reveal everything we are currently preparing. I have learned that some projects should first be built and only then announced.
What expert advice would you like to give?
Above all, I would say one thing: never allow other people to decide how much your dreams are worth. Listen to advice, accept criticism and learn from your mistakes, but always preserve your ability to think and decide for yourself. In business, I have also learned that money can measure the success of a deal, but it does not necessarily measure the success of a life. In the end, what remains are the people you have loved, those who have respected you, your reputation, and what you have been able to leave behind for others. That is why I believe in ambition — even great ambition — but always accompanied by values, respect and humanity. And if I had to leave one final thought, it would be this: “Don’t wait until you feel ready to begin. Begin, and let the journey make you.
