Saloua Daou was recently interviewed by TheCelebrity.Online Magazine & here is the Q&A we had with Saloua.

Saloua Daou As Cover Story Interview – June 2026 Magazine Edition

Saloua Daou

Born and raised in Paris, Saloua Daou grew up surrounded by fashion, fabrics, and creativity thanks to her mother’s work as a seamstress. In 2025, she launched Rak Hatta, a Franco-Algerian fashion brand dedicated to reviving the iconic Shanghai blue garment and honoring Algerian heritage through unique, handcrafted designs. Despite limited resources and little marketing experience, she overcame challenges with determination and the support of family and friends, building a brand centered on originality, personalization, and cultural storytelling. Today, Saloua continues to expand her vision with plans for new accessories, international fashion shows, and a mission to bring Rak Hatta’s distinctive creations to wardrobes around the world.

How do you introduce yourself?

My name is Saloua Daou, founder * and creator of the Franco-Algerian brand Rak Hatta.

Born in Paris and the daughter of a seamstress, I was immersed in the world of clothing and Parisian fashion throughout my childhood and adolescence, hence my passion for creation, materials, fabrics, and colors.

Launched my brand on July 5, 2025, the anniversary of Algeria’s independence.

My primary goal is to revive the fashion of Shanghai blue, a garment that is part of Algerian history and also a tribute to our elders (grandfather, father, uncle).

Struggle – What hardships have you gone through in life?

Getting started wasn’t easy because I didn’t really have the resources or knowledge in marketing. I had a lot of questions and hesitations, but the support and strength of my family and friends allowed me to move forward.

I had to choose the brand name, register it, pay for it, and wait over seven months. I bought the necessary equipment (fabric, jewelry materials), and the first collection came together little by little, which I named « One Thousand and One Shanghai. » Setting a price wasn’t easy either, because I wanted, and still want, my creations to be accessible. I create unique, personalized, customizable, original, and high-quality designs. It’s never simple or easy because everyone has different desires and expectations, but l enjoy the challenge.

What do people usually not know about you?

People think that creating is simple, yet creating unique designs takes time: time to choose, buy, imagine, and then create in every detail. It requires patience, listening to clients to create in their image and to their taste, subtlety, and a love of detail.

What sets you apart from others?

My creations and designs are unique and original; I don’t make mass-produced items.

Each client has their own design; they won’t find it anywhere else.

My Shanghai outfits are mostly made to reflect the client’s personality; they can incorporate their origins, beliefs, or just a touch of whimsy.

It’s a blend of fabrics, materials, colors, and jewelry.

What are your upcoming major events?

My future ambitions are to create accessories, always focusing on unique and original pieces.

I also plan to organize my very first fashion show in the Paris region and in Algeria.

And of course, to continue dressing artists. My dream is for my brand, RAK_HATTA, to be in every wardrobe worldwide.

What expert advice would you like to give?

The most important thing is to take the plunge, believe in yourself, and never give up despite the difficulties.

I would also say that it’s essential to surround yourself with the right people and choose carefully who you share your ideas with.

And always stay positive.

There will always be people who try to copy us, but no one can take away our inspiration.

Your social media handles and website links?

• Instagram: @rak_hatta