Bigga$tate was recently interviewed by TheCelebrity.Online Magazine and below is the Q&A session we had with Jonathan Henderson.

Bigga$tate As Cover Story Interview – July 2025 Magazine Edition

How do you introduce yourself?

I go by Bigga$tate but my real name is Jonathan Henderson— I’m a Emmy awards credited celebrity publicist, charting freestyle musician, Actor, label Executive for many labels, Sponsored Gamer and TV executive that has Co-creator Credits for Squid Game as seen in Rolling Stone. I bridge the gap between culture and commerce by placing brands, artists, and creators in the spotlight they deserve — whether it’s on major networks like Netflix and MTV or providing paying sponsorships for any brand or individual or industry or collaborating with A-list talent. I don’t just build influence — I create legacies.

Struggle – What hardships have you gone through in life?

To be a kid abandoned at a young age in chicago and raising myself.

Nothing came easy. I came from an environment where I had to build everything from the ground up — no handouts, no shortcuts. I’ve dealt with poverty, industry politics, betrayal, and being underestimated constantly. But instead of folding, I turned that pressure into diamonds. My pain became my fuel, and every setback sharpened my strategy.

What do people usually not know about you?

Most people don’t know i’m the cousin of the celebrity Reggie Baybee and I have my celebrity PR services white labeled which means I have my credits hidden so the company or network or client that hires me gets the credit and we are paid and remain discreet but the network and the connection remains and most people don’t realize how hands-on I am behind the scenes.

From ghostwriting hooks and verses and songs to negotiating million-dollar brand deals, I’m always working in the trenches. Also, I’ve quietly helped launch the careers of influencers and celebrities you see on your screens every day — I just never needed the credit.

What sets you apart from others?

I don’t chase clout — I manufacture it. I’m one of the few in this industry who can wear every hat: I can place your brand on a Billboard cover or song on hot 100 charts, sign artist to Record deal, drop a hit record, close a network TV deal, and get your product in a movie with an A-list star. My reach isn’t just social — it’s global, and it’s strategic. I am one of the only ones that truly lives by the statement that if you can’t fit everyone’s dream into the dream you’re creating than its not Big enough yet so I have helped more than I can count and most cannot say that.

What are your upcoming major events?

Will have many upcoming Events with Sean Conner/Seanymac the creator of the kinky links game seen on Amazon prime alongside a former client ours Mike Zombie.

And Iowa Music Awards this where I’ve been guest speaker in the past and will also be apart of this one this year as well. 

We’re launching a new celebrity-endorsed product line that is apart of our sponsorship partner program that allows all partners and clients to have their products and brands promoted by our network and our network is given direct paid deals and brands are given celebrities and influencers relevant to their niche and kpi goals and brands and businesses can gain sponsors that align with revenue goals when applicable. And producing two TV projects set to release later this year although you may not know I am apart of it as we may be a team that white labels their services done for the show. I’m also headlining some elite panels about branding and entertainment deals, plus releasing exclusive content with some heavy-hitter collaborators.

What expert advice would you like to give?

Don’t wait for opportunities — create your own table. In this industry, talent is only half the battle — relationships, consistency, and strategy win long-term. Learn to pivot fast, and remember: If you’re not building leverage, you’re building someone else’s dream.

Your social media handles and website links?

All links, sponsorships and websites in link me:

• link.me/biggastate
• https://www.linkedin.com/posts/jonathan-henderson-4a869b126_naticelebrityservices-activity-7334977519453970432-vubY
• 🔗 Instagram: [@BiggaState](https://instagram.com/biggastate)
• 🔗 Twitter/X: [@BiggaState](https://twitter.com/biggastate)