Verónica Arocho (CEO of VA Digital) was recently interviewed by TheCelebrity.Online Magazine and below is the Q&A session we had with Verónica.

Verónica Arocho As Cover Story Interviewe – December 2025 Magazine Edition

How do you introduce yourself?

My name is Verónica Arocho, and I am the CEO of VA Digital — a marketing agency specializing in paid ads for online stores and UGC content. For the past five years, I’ve had the privilege of leading a team of 12 talented professionals who share the same vision: helping brands increase their sales, strengthen their positioning, and create strategic content that truly connects with their audience.

Beyond business, I am a wife, a mother to a 7-year-old boy, and soon a mother of a baby girl. And above everything, my life is guided by my faith. I firmly believe that God directs every step of my business, my family, and my professional journey. Everything I do is rooted in purpose.

What hardships have you gone through in life?

I have faced many challenges, but each one has played an essential role in shaping who I am today. One of the experiences that most defined my character was growing up without a consistently present father figure. Although painful, that absence became a catalyst that pushed me to become a strong, determined, and resilient woman.

For years, I struggled with that emotional void until I realized that God uses even our deepest wounds to form us. That understanding changed everything.
It taught me to move forward even when it hurts, to breathe and keep going, and to turn every trial into growth. That emotional and spiritual strength is the foundation of who I am as a leader, a mother, and a woman today.

What is something people usually don’t know about you?

Most people assume I’m fearless — always confident, always driven, always ready to take the next step. But the truth is, I feel fear almost all the time. The difference is that I never allow fear to stop me. I’m a woman of action, even when fear is present.

Another thing people don’t know is that I’m very emotional. My friends joke that I never cry, when in reality, I cry a lot. I feel deeply, I think intensely, and I’m extremely competitive with myself.
I never settle. I am always working to grow, improve, and become a better version of myself.

What sets you apart from others?

What sets me apart is that I don’t compete with anyone but myself. Every day I strive to be a better mother, a better woman, a better leader, and a better professional. My focus is always on internal growth — on reflecting before pointing fingers, learning before judging, and taking responsibility before blaming.

My ability to self-evaluate, learn, adjust, and keep moving forward has been one of the greatest drivers of my personal and professional success.

What are your upcoming major events?

I am currently preparing two major projects.
The first is the relaunch of my digital academy in January, where I teach entrepreneurs how to create effective ads and understand the psychology behind sales.

The second is a large online event taking place on December 29, titled:
THE 2026 METHOD: What Every Brand Needs to Scale.

In this strategic class, my creative and ads team will be sharing trends, UGC insights, content frameworks, and the key strategies that online stores must implement to position themselves successfully in 2026. It is a fully educational and transformative event for brands that want to grow with clarity and structure.

What expert advice would you like to give?

• If you want your business to grow, you need systems.
• What you don’t measure, you can’t improve.
• And what you don’t structure, doesn’t grow.

My advice to entrepreneurs is to document, organize, and build with intention. Launching a business is not just about creating social media profiles; a business needs processes, clarity, and metrics. Growth is a decision, not an accident. And when a business has structure, it has the ability to truly scale.

Your social media handles and website links

• Personal Instagram: @veronica.arocho
• Agency Instagram: @agenciavadigital
• Website: www.agenciavadigital.com
• Upcoming event: THE 2026 METHOD