Swetta Kathuria was recently interviewed by TheCelebrity.Online Magazine and below is the Q&A session we had with Swetta.
Swetta Kathuria As Cover Story Interview – October 2025 Magazine Edition
How do you introduce yourself?
I’m Swetta Kathuria, the creator behind Swetta24—a Las Vegas–based luxury & hospitality platform. I spotlight refined stays, chef-driven dining, hidden bars, and elevated experiences with an editorial, guest-first lens so people know what’s truly worth their time in Vegas and beyond.
Struggle – What hardships have you gone through in life?
I built this from zero—no team, just grit. I juggled long nights, rejection, and the do-everything-yourself phase: shooting, writing, editing, pitching, learning SEO, and negotiating. Burnout taught me boundaries; consistency taught me momentum. I kept showing up and focused on work that earns trust. Today, I’m no longer a one-woman army—I’ve built a best-in-class tech and creative team. With seasoned professionals and a fully professional workflow—from strategy and production to analytics—partners get beautiful storytelling, smooth execution, and measurable results.
What do people usually not know about you?
Behind the glam, I’m a systems person. Every feature is pre-scouted and storyboarded; I track saves, clicks, and inquiries so partners see outcomes, not just pretty photos. I’m also service-obsessed—I notice the small things (lighting, pacing, staff touchpoints) that shape a guest’s memory.
What sets you apart from others?
Quiet-luxury storytelling + hospitality standards. I review experiences the way a discerning guest would—details, service, and ambiance—then deliver multi-platform assets (website features, reels, high-res photos, and brand-safe, search-friendly copy). It’s creative and accountable, designed to move people from inspiration to booking.
What are your upcoming major events?
- Holiday Quiet Luxury in Las Vegas guide: select hotels, festive dining, cocktail spots
- Hidden Bars & Speakeasies – Part II: with updated 2025 picks
- Winter steak & cigar mini-series
- Ongoing hotel/restaurant spotlights and long-form features on Swetta24.com for evergreen reach
What expert advice would you like to give?
Own your niche. Be known for something specific. Build repeatable systems. Prep, shot lists, style guides—consistency wins. Measure what matters. Saves, clicks, inquiries > vanity metrics. Be partner-centric. Align on goals, deliver early, communicate clearly. Protect your energy. Boundaries keep the work creative.
Social media handles and website links
Instagram: @swetta24
TikTok: @swetta2400
Website: https://swetta24.com
Email (press/collabs): swetakathuria@gmail.com
Tom Harrecks is an Author at TheCelebrity.Online Magazine who has a vast experience of covering interviews in various international media agencies.
