Dwayne Nathaniel Wright was recently interviewed by TheCelebrity.Online Magazine and below is the Q&A session we had with Dwayne.
Dwayne Nathaniel Wright As Cover Story Interview – September 2025 Magazine Edition
How do you introduce yourself?
Fresh & Famous Inc : Global Mr.Fresh Cartoon Household Brand Owner” By: Dwayne Nathaniel Wright aka Mr.Fresh.
Struggle – What hardships have you gone through in life?
Becoming Fresh & Famous: From Teen Betrayal to Global Brand” By Dwayne Nathaniel Wright At just 12 years old, Dwayne Nathaniel Wright—now known as Mr. Fresh—was working underage, skipping school, and unknowingly being exploited. By 14, he had loaned his boss $7,000, with a signed promise of $14,000 in repayment and shares in a company. That promise was never honored. Instead of giving up, Dwayne built his own empire. By 18, he had trademarked Mr. Fresh Cartoon, incorporated Fresh & Famous Inc., and stood on stage at Toronto City Hall accepting a youth entrepreneurship award. Today, he owns a manufacturing and licensing company producing magnesium-infused air fresheners and deodorizer sprays across Canada and the U.S., competing with brands like Little Trees and Procter & Gamble owner of Febreze household brand—with no middleman. His story is one of resilience, legal empowerment, and legacy over loss. He turned betrayal into business, and a stolen start into a fresh, global future. > “Pain is temporary. Legacy is forever.” – Mr. Fresh
What do people usually not know about you?
I am Author & CEO of my own biography book Branded as Becoming Fresh And Famous Jane & Fresh. From foster care to factory owner—this is the real story of how pain became purpose. Dwayne Nathaniel Wright, better known as Mr. Fresh, spent four pivotal years growing up in foster care with a faith-filled family led by a local Pastor in Jane & Finch, Toronto. Those years, guided by God and resilience, laid the foundation for a destiny far beyond the statistics. At just 12 years old, he began working underage for a business owner who later took advantage of his trust—accepting $7,000 of his savings and promising repayment and company shares that never came. Instead of folding, Dwayne built his own brand. By 18, he had founded Fresh & Famous Inc., trademarked the Mr. Fresh Cartoon, and stood proudly at Toronto City Hall receiving a Youth Entrepreneurship Award. Now, he runs a cross-border operation sourcing raw materials and producing magnesium-infused air fresheners and wellness sprays, going head-to-head with legacy brands like Little Trees and Procter & Gamble. > “I was raised in the system but built to own mine. God had a bigger plan.” — Mr. Fresh
What sets you apart from your competitors in the industry and in life?
What sets me apart is that I’m not just building a business — I’m building a legacy. In the industry, Mr. Fresh is the First African American Cartoon Household Brand. That alone is historic. But beyond representation, we’ve built something unique: products that merge luxury and eco-friendly innovation — magnesium-infused sprays, plant-based cleaners, and culturally inspired branding. Where the giants compete on size, I compete on authenticity, culture, and conscience. Most companies are faceless. My brand has a real story — I started at 12 years old in Jane & Finch, selling air fresheners door-to-door. That hustle became Fresh & Famous Inc., and today we’re competing with household names like Procter & Gamble. Consumers aren’t just buying a product; they’re buying into a movement that proves ownership and representation matter. In life, what sets me apart is resilience. I’ve turned obstacles into opportunities. I live by faith and action — that’s why I call myself the Spiritual Billionaire CEO. For me, wealth isn’t only measured in money, but in how much impact you make on people’s lives. So in short: authenticity, representation, innovation, and purpose — that’s what separates Mr. Fresh from the rest, in business and in life.
What are your upcoming major events – Unforgettable Moments or products/services that you want to promote/inform?
My Unforgettable Moments of Success One of the most unforgettable milestones in my journey was receiving the I.N.I Awards at Toronto City Hall. That recognition gave me the courage and belief to carry on with my vision of building the Mr. Fresh Cartoon Global Household Brand — a movement born from a dream at just 12 years old in Jane & Finch. Another defining moment was meeting my idol and role model, Michael Lee-Chin, the Jamaican-Canadian billionaire businessman. His story of vision, discipline, and building generational wealth inspired me to believe that it’s possible to create a global empire while staying true to your roots. Those two moments combined — the recognition of my own community and the wisdom of a global business icon — have fueled me to carry my mission forward: “Keep It Real. Keep It Clean. Keep It Fresh.” Today, I continue to build not just a business, but a legacy of representation, ownership, and inspiration for the next generation. Products to promote: 6es Cologne and Perfume. Mr.Fresh Global Cartoon Household Brand which includes Magnesium-Infused Air fresheners and plug-in and car hanging fresheners.
What expert advice would you like to give?
Trademark all your intellectual property. In today’s world, there are countless copycats who will try to dim your light. We live in a competitive business battlefield — and the ones who win are those who protect their ideas, their name, and their legacy. As Sun Tzu said in The Art of War: ‘The supreme art of war is to subdue the enemy without fighting.’ For me, that means building Mr. Fresh Cartoon Global Household Brand on a foundation of ownership, trademarks, and IP protection. Because when you control your brand, you control your destiny. Keep it real. Keep it clean. Keep it fresh.
Your social media handles and website links?
@mrfreshandfamous
@Freshandfamousinc
@6esbyfreshandfamous
Tom Harrecks is an Author at TheCelebrity.Online Magazine who has a vast experience of covering interviews in various international media agencies.
